Lobby Cards

Lobby Cards measure 11x14"  and usually comes in a set of eight. However this depends on the film's promotional budget, sometimes they can come in sets of 4, 6 or 12 cards. Some are even Black & White since the production company may not have been able to afford the full fancy color set of 8! Lobby Cards are printed on thick stock paper, and were displayed in the lobby of the movie theater to promote the film, depicting several interesting action scenes from the film. They are no longer used in the United States.